This California Privacy Notice supplements the information contained in our general Privacy Statement and applies solely to those visitors,
customers and users that are residents of the State of California (“consumer” or “you”). Harley-Davidson of Lynchburg (“we”, “us” or “our”)
adopts this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended, and other California privacy laws.
Any terms defined by the CCPA have the same meaning when used in this notice.
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked,
directly or indirectly, with a particular consumer or household (“personal information”). Personal information does not include publicly available information,
deidentified information, aggregate information, or any information protected by other privacy laws and otherwise excluded from the scope of the CCPA.
This table identifies the categories of personal information we have collected directly or indirectly from our consumers within the last 12 months:
Real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number,
driver's license number, passport number, or other similar identifiers
B. Personal information listed in the California Customer Records statute
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state
identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number,
or any other financial information, medical information, or health insurance information
C. Protected classification characteristics under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability,
sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status,
genetic information (including familial genetic information)
D. Commercial information
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
E. Biometric information
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information,
such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data
F. Internet or other similar network activity
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement
G. Geolocation data
Physical location or movements
H. Sensory data
Audio, electronic, visual, thermal, olfactory, or similar information
I. Professional or employment-related information
Current or past job history or performance evaluations
J. Non-public education information (as defined by the Family Educational rights and Privacy Act)
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists,
student schedules, student identification codes, student financial information, or student disciplinary records
K. Inferences drawn from other personal information
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
We may use or disclose the personal information we collect for one or more of the following business or commercial purposes:
We may disclose your personal information for a business purpose to third parties such as our subsidiaries and affiliates, as well as non-affiliated third parties
with whom we partner to offer products and services to you.
In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose to the third parties identified above:
In the preceding 12 months, we have not sold any personal information.
If you are a California resident, the CCPA provides you with additional rights regarding our use of your personal information.
This section describes your CCPA rights and explains how to exercise those rights.
You have the right to request that we disclose certain information to you about our collection and use of your personal information during the 12 month period
preceding your request. Once we receive and verify your request, we will disclose to you the information that you request and we are obligated to provide under the CCPA,
which may include:
You have the right to request that we delete some or all of the personal information that we have collected from you, subject to certain exceptions.
Once we receive and verify your request, we will delete (and direct our service providers to whom we have furnished that information to also delete) your personal
information from our (and their) records. With respect to the exceptions, we may deny your deletion request in whole or in part if retaining your personal information
is necessary for us or our service providers to:
You have the right to direct a business not to sell your personal information at any time. Because it is our policy not to sell your personal information, we are exempt
from providing any mechanism for you to exercise this right.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you services, charge you different prices
for any services, or provide you with a different level or quality of services.
You may request that we disclose or delete your personal information, as described above, by submitting a verifiable consumer request to
email@example.com. Only you, or a person registered with the California Secretary
of State that you authorize to act on your behalf, may make a verifiable consumer request related to your information. You may only make a verifiable consumer request
for access twice within any 12-month period. Your verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and then confirm the
personal information requested relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or
authority to make the request.
Under California’s "Shine the Light" law, you may also have the right to request and receive information about disclosure of your personally identifiable information
to third parties for their direct marketing purposes. Because it is our policy not to share your personally identifiable information with third parties for third-party
direct marketing purposes without your consent, we are exempt from the requirement to respond to such requests.
If you have any questions about this California Privacy Notice, please contact us at firstname.lastname@example.org.